Agave Studio creates uplifting Brand and Squarespace website for fitness experts

Fort Collins, Colorado-based Echelon Fitness came to Agave Studio with the need for a full brand and Squarespace Website packed with functionalities

We’re always amazed at the power of what a strong Squarespace site can do for a brand. For Echelon Fitness Fort Collins, this meant having the user experience be as seamless as possible for potential clients to book consultations, sign up for virtual fitness classes and have an area for their members to access exclusive content. The Fort Collins web designers at Agave Studio packed the Echelon website with all the functionalities plus some with the amazing add-ons Squarespace features with their platform. Coupled with a show-stopping and uplifting brand, Echelon Fitness is sure to change some lives for the better.

THe Brief

Our good friends Adam and Derek came to Agave Studio with an amazing idea. They wanted to start a fitness and nutrition consulting business that was accessible to those who might be too nervous to join a gym and do everything themselves. They really wanted the brand to be welcoming, uplifting and be able represent their sense of community and family. For the website design, they were very interested in what Squarespace had to offer not only from a design perspective, but also from a functionality perspective since they were planning on offering consultations for nutrition and fitness plus online classes via Zoom. The web designers and developers at Agave Studio knew exactly which direction to steer them in.

The Result

The beautiful result is a brand that represents how Echelon does their business. Agave brought shades of orange into the brand to convey feelings of success, encouragement, warmth and change and chose a bold brand font to represent strength. These themes culminate in the website, which brings in the orange hues from the logo while explaining the values Echelon can bring to your fitness and nutrition journey.

The website features many Squarespace add-ons that gives the site a seamless way for Adam and Derek to provide a great experience for their clients. Their members can pay a small fee to access their member area where they post workouts, allow access to an exclusive Facebook group and provide nutritional tips. The site also features Squarespace Scheduling with an integration with Zoom for Echelon to provide virtual HIIT and bodyweight classes for their clients with packages and drop-in rates. Both of these features are integrated with their payment processor so all payments are made on the site as well. The Echelon site also features Squarespace Commerce for clients to purchase special personal training packages and nutrition consults. That’s a lot of features for one site!

Overall, the Echelon Fitness site is a testament to what can be done with a Squarespace site. If you’re a fitness business looking to get all the same amazing features for your users, get in touch with us today and we can get your project started. Also, check out our web design packages to see what could be best for your business.