New Brand for Denver Marketing Meetup Group

Denver Women’s Marketing Group Comes to Agave Studio For a new logo and brand

We’re all about promoting diversity in marketing and design here at Agave Studio, that’s why when our friends over at Penta West Marketing came to us with a project for their women’s marketing group we were absolutely ecstatic. Women in Digital Marketing is a meetup group primarily geared towards women in marketing looking to further their skills and knowledge in marketing and advertising. The creator of the group, Reggie, tasked Agave with coming up with and logo and brand for the group that reflected its goals and members.

The Brief

The team at Agave met with Reggie to discuss the logo. She wanted something modern that would look good on print and digital advertisements for the group to promote it at the coworking space in Downtown Denver the group meets at. Reggie wanted something clean and modern to represent the group and hopefully help propel it to future growth to promote women in marketing in Denver and beyond. Merchandise and other collateral weren’t out of the question either, so the logo needed to have a recognizable mark that would be able to be scaled up and down.

The Process

Agave ended up going through a few logo concepts with WIDM to make sure we got the right fit, and that happens a lot! The initial two concepts weren’t really resonating with the group so Agave went back to the drawing board and came up with three more concepts for the group to choose from. One of those concepts ended up being the right fit for the group and WIDM and Agave decided to move forward with a logo mark that is clean and modern with some fun colors to represent the group. Keep reading to see the result!

The Result

The result is a clean and modern brand with a unique brand mark that will look great on advertising and marketing collateral to promote the group. The colors used in the logo are in line with the brand colors of Penta West (purple, yellow, gray), to ensure brand continuity. The logo mark displaying the “WIDM” monogram cleverly uses space to ensure the mark can be scaled down and up for different marketing materials and for merchandise in the future. Overall, the logo is scalable size wise and as the group expands. Check out the result below and let us know what you think of it.

Are you a marketing group or agency looking for a rebrand? Look no further than the Denver branding experts at Agave Studio to create a unique and creative brand for your business. Say howdy today and we’ll reach out to schedule a consultation.

If you’re in the Denver area and interested in joining the WIDM meetup group head here and check out the next meeting date.