Custom Squarespace Website Design & Brand Identity For Colorado Rail Advocacy Nonprofit
A Squarespace Redesign & New Brand Identity For A Historic Colorado Railroad Advocacy Group & Nonprofit
The Squarespace Experts At Agave Studio keep a Denver rail advocacy group & Nonprofit moving forward
If you live in Denver, you’ve probably either taken the A Line to Denver International Airport, or gotten a drink at the locally famous Terminal Bar at Union Station. What you might not know is that there is a group of determined individuals that helped save Union Station and advocated for RTD to build a rail line to the airport and other points in the Denver metro. That group is the Colorado Rail Passenger Association and they have been instrumental in preserving Denver’s railroading heritage and helping it grow into the future. The Squarespace and brand identity designers at Agave Studio were absolutely honored that “ColoRail” for short would trust us with an established brand that needed a little upgrade. We partnered with the ColoRail board to move the brand and website forward to appeal to a younger generation.
The Design Brief
The Agave Studio team knew we had a challenge in front of us. Not only was this a rebrand and website redesign, but it was also a repositioning of the entire nonprofit to ensure its success into the next decade of rail advocacy in Colorado. Agave Studio was tasked with moving the entire ColoRail website from Wordpress to Squarespace alongside the rebrand. The board and members at ColoRail knew they had an uphill battle to face with the upcoming proposals for Front Range Passenger Rail and other transit opportunities in the state. This was the premise of a new brand and website for the group: to appeal to a younger generation so that ColoRail could continue to exist and aid in moving rail projects forward in the state. The strategy was clear: refresh the ColoRail brand so that the next generation could be excited about rail transit.
The Brand & Website Design Process
The brand identity experts at Agave Studio got to work on our signature brand stylescapes for the ColoRail board. After some deliberation and input from members, Once a consensus was reached on the way forward for the brand, the designers got to work at putting together the final brand. After that was complete, we got to work on the new website.
As for the website, the Denver Squarespace designers got to work on exporting the ColoRail website from Wordpress to upload all of the news and blog content into Squarespace. Replacing the previous donation functionality on the Wordpress site, Agave Studio facilitated setting up a new Donorbox integration for ColoRail to accept donations from donors with ease. The Squarespace designers and developers wrapped up moving the content over from the old website, and matched the content with the new brand. The Squarespace SEO experts at Agave also completed an audit of the ColoRail website and identified room for improvement to help reach new members and donors on search results.
The Result
The result is a modern new website built in Squarespace that is optimized for the message ColoRail is conveying: that public transit, particularly rail transit, is important for the state of Colorado. The new Squarespace website and brand convey a sense of modernity and relatability to appeal to a younger demographic while also not alienating the current members. The new brand applied to the website, newsletter, brochures and email campaigns creates a cohesive and professional look for the nonproft.
Take a look for yourself at the new logo below, and make sure to head over to the ColoRail website if you’re interested in supporting public transit in the state of Colorado.
Are you a nonprofit looking to upgrade your digital presence and improve your communications with your donors and members? Reach out today to Agave Studio and we'll be your partners in transforming your online impact. From crafting donor-engaging websites to implementing seamless communication systems, we help mission-driven organizations thrive in the digital space. Let's work together to amplify your message and strengthen your community connections.