Why you should hire a Squarespace designer who’s also an SEO expert
In today's digital landscape, having a beautiful website isn't enough – it needs to be discoverable too.
That's why hiring a Squarespace designer who's also well-versed in search engine optimization (SEO) isn't just a smart choice; it's a strategic investment in your online success. Here's why combining these skills under one roof can transform your web presence.
The Power of Integrated Design and SEO
When your Squarespace designer understands SEO, they're not just creating a visually stunning website; they're building a powerful marketing tool from the ground up. Every design decision is made with both aesthetics and search engine visibility in mind, ensuring your site looks great and performs even better.
Cost-Effective and Time-Efficient
Hiring separate professionals for design and SEO often leads to:
Multiple rounds of revisions as the SEO expert requests changes to the designer's work
Higher overall costs from paying two specialists
Extended project timelines due to back-and-forth communication
Potential conflicts between design preferences and SEO requirements
With a dual-skilled professional, you get a streamlined process that saves both time and money while delivering superior results.
Built-In SEO from Day One
A Squarespace designer with SEO expertise will:
Structure your site architecture for optimal crawling and indexing
Create SEO-friendly URLs and navigation patterns
Implement proper heading hierarchies that both look good and make sense to search engines
Design with mobile optimization in mind
Ensure fast loading speeds through optimized images and efficient code
Create content layouts that encourage longer visit duration and lower bounce rates
The Technical Advantage
Squarespace already offers robust SEO features, but an expert who understands both the platform and SEO can:
Maximize the potential of Squarespace's built-in SEO tools
Properly set up metadata, alt tags, and schema markup
Create search-engine-friendly content structures
Implement advanced tracking and analytics
Optimize for local SEO when relevant
Content That Converts
An SEO-savvy designer understands that content placement and hierarchy affect both user experience and search rankings. They'll create:
- Strategic calls-to-action that don't compromise SEO
- Content layouts that highlight important keywords naturally
- Blog templates optimized for both readability and search visibility
- Portfolio or product pages that balance visual impact with search performance
Ongoing Optimization Made Easy
When your designer understands SEO, they can:
- Create templates that make it easy for you to add new SEO-optimized content
- Design analytics dashboards that help track performance
- Make design adjustments based on user behavior and search patterns
- Provide guidance on maintaining and improving your site's SEO over time
Future-Proofing Your Website
Search engine algorithms constantly evolve, and having a designer who understands SEO means your website can adapt quickly. They can:
- Update designs to meet new SEO requirements
- Implement changes that improve Core Web Vitals
- Adjust layouts to accommodate new content types and features
- Maintain your site's search rankings during redesigns
The Bottom Line
Investing in a Squarespace designer with SEO expertise isn't just about getting a beautiful website – it's about creating a powerful online presence that actively works to grow your business. By combining these skills, you get:
- A cohesive strategy from start to finish
- Better results in less time
- Lower overall costs
- A website that's both beautiful and functional
- Ongoing support from someone who understands your site inside and out
Don't settle for a website that just looks good. Choose a Squarespace designer with SEO expertise and invest in a website that looks great, ranks well, and drives real business results. In the long run, this integrated approach will prove to be one of the smartest business decisions you can make for your online presence.
Ready to Take Action?
When searching for your Squarespace designer, look for professionals who can demonstrate both their design portfolio and their SEO successes. Ask about their approach to combining these skills and how they've helped other businesses improve their online presence. The right professional will be able to show you how they'll create a website that's not just visually stunning, but also optimized for search engine success from day one.
If you’re ready to not only build a beautiful website, but also get it seen on search engines, look no further than the Squarespace experts at Agave Studio. We have launched over 100 websites in Squarespace and gotten them recognized by their ideal target client or customer on search engines. Say howdy today to get your project started or check out our Squarespace website design packages and SEO packages.
