Choosing the right e-commerce platform for your online store

With many powerful tools, Squarespace is a great choice for small to medium sized online businesses

What makes Squarespace such an effective tool for e-commerce and online stores as we head into 2021? With more people than ever switching to shopping and even searching for virtual services online due to the COVID-19 pandemic, having a strong digital presence for your online point-of-sale is more crucial than ever. The Squarespace designers at Agave Studio have put together their top five reasons why strengthening your online presence with Squarespace is a fantastic choice.

#5 - Great Design Meets Great Functionality

We don’t shy away from our love of design here at Agave Studio. That’s why our number five reason to choose Squarespace is the amazing design tools that can create a truly mind-blowing user experience for your customers. The great Squarespace design tools ensure your potential customers will be greeted with a website that is not only aesthetically pleasing but also one that is easy to navigate. From being able to add related products, to being able to set up subscriptions for your customers to pay on a monthly or yearly basis, the potential for sales has never been bigger.

Squarespace Commerce comes with multiple functionalities essential to running any online store from inventory control, order tracking, third-party shipping and tax integrations plus so much more. “Waitlists” is one of the coolest new features allowing customers to sign up for a waitlist if the product they want is sold out.

#4 - Email MarketinG & SEO Tools

Squarespace offers a myriad of marketing tools to make sure your customers stay connected and engaged. For e-commerce, the biggest of these has to be built-in email marketing. Being able to have a pre-built list of your customers to send reminders, deals and updates to is essential to any online store in 2021. This also includes the ability to send Abandoned Cart reminders through the Squarespace Advanced Commerce plan. Why not offer a little 10% off if they come back?

Among the other marketing tools that Squarespace offers, the ability to really optimize your e-commerce store for search engines also sets Squarespace apart from the competition. Squarespace makes it easy to get your online store seen through search engine optimization with dedicated SEO tabs for pages, blog posts and even your products.

#3 - Social Media Integrations

Heard of the new Instagram shopping update? More and more potential customers are shopping on Instagram for their next buy. Now what if we could tell you you could sell the products on your Squarespace site seamlessly and directly through Instagram? Pretty cool. The steps are as easy as pie and our Squarespace Commerce experts here at Agave can help you with every step. Squarespace also offers your customers the ability to share your products through different social channels.

#2 - Payments Made Easy

Potentially the most integral part of your online store, while also being one of the most dreaded. Payments! You have to be able to accept people’s money for your products and services. Squarespace Commerce makes this easy by partnering with both PayPal and Stripe to provide an easy checkout for your potential customers.

With a Commerce Advance plan, you can also sell your products in-person anywhere in the United States with the Squarespace Commerce app, which acts as a point of sale system. Find out more about Squarespace payments here.

#1 - All the sales channels

Wether you’re looking to sell products, services, subscriptions or even appointments, Squarespace Commerce has all the tools you could need to get your online store seen. Sell products, services and even digital downloads all through your online store with multiple integrations to ensure your sale goes smoothly and your customers are pleased. If you’re looking to sell subscriptions to a product or service, that’s possible as well with a Squarespace Advanced Commerce plan. Subscriptions are easy ways to charge on a monthly or yearly basis for products or services in your online store.

One of the more recent additions to Squarespace is Squarespace Scheduling. This allows you to charge for appointments and consulting services through your online store and have people pay before they even get on the phone with you. Another recent addition is Member Areas allowing potential customers to pay for exclusive content wether that’s yoga flows for your yoga studio or exclusive recipes for your nutrition business. You’re able to charge for Member Areas on a recurring basis, as a one-time fee or you could even make it free if you’re just starting out. Find out more here.

A Couple other notes…

There are also a lot of other great reasons to choose Squarespace when thinking about starting or expanding your online e-commerce store. Each Squarespace site comes equipped with powerful security so your customers can be sure their information is safe while they’re shopping with you.

Of course all of these things are great, but it does help to be able to have someone to help along the way. The Squarespace Commerce experts here at Agave Studio in Fort Collins, Colorado are more than ready to jump in and get your online store in top shape. Check out our e-commerce packages here or say howdy and get a quote.